Director of Brand Marketing

About Us:

Born from Loloi Rugs – an industry leader that has been trusted by thousands of the world’s top designers and retail stores – Joon Loloi is an e-commerce retail destination delivering an insider's perspective on home furnishings. Our online selection of furniture, rugs, lighting, and décor is a combination of exclusive in-house design, signature trademarks, and expertly curated pieces for every room and everyone.

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Protect yourself from potential fraud and verify the authenticity of any job offer you receive from Loloi. Rest assured that we never request payment or demand any sensitive personal information, such as bank details or social security numbers, at any stage of the recruiting process. To ensure genuine communication, our recruiters will solely reach out to applicants using an @loloirugs.com email address. Your security is of paramount importance to us at Loloi, and we are committed to maintaining a safe and trustworthy hiring experience for all candidates.

We are looking for an experienced D2C brand marketing leader to join the Joon Loloi team and help us continue to build on our 20-year heritage, reaching new audiences with a compelling story and growing our brand.

Our ideal candidate has a track record of building strong D2C brands that deliver business results. You will have demonstrated an ability to understand the market, create and consistently communicate a compelling proposition, and build the necessary support from your peers across the organization to deliver that proposition.

You will help to define and refine our brand, own our brand calendar, have direct oversight of content and creative production across multiple channels, and frequently be leading a broader cross-functional team through the work required to establish and build a recognizable and sought-after brand. We’re looking for someone with strong creative vision and the operational capability to bring that vision to life.

On any given day you might be:

• Working with the social team on creative ideation for campaign execution that will capture our audiences’ attention and deliver our message.
• Directing, reviewing, editing, and in some cases writing copy and content across channels: website, email, advertising.
• Researching and proposing collaborators that are suitable for our brand and will deliver commercial outcomes.
• Reviewing research insights and considering how to turn them into action.
• Planning out a collection launch campaign – how it will unfold across channels and time.

Responsibilities:

• Create and develop a clear brand identity, narrative and voice through storytelling, compelling creative, brand partnerships, and more.
• Define and manage our suite of distinctive brand assets, ensuring that we are consistently recognizable.
• Build, lead and develop a high-performance brand marketing team, including functions like social, copy and content, creative, email, affiliate, activations/events, PR, and more. This will include identifying times when we need additional support and finding and managing the right agency partners to augment our in-house capabilities when that is the case.
• Together with marketing leadership, identify and sharpen our key measures of brand health, and own the development and execution of the plan to drive improvement.
• In collaboration with marketing leadership, develop marketing strategies that drive customer acquisition, engagement, and retention to achieve brand and profitability goals.
• Own the marketing calendar across brand initiatives and product launches, ensuring GTM strategies are brand-right and meeting business objectives.
• Create strong alignment with the digital commerce team to create the best end-to-end customer journey, from initial discovery to purchase to post-purchase.
• Identify and establish strategic partnerships to build brand equity and drive business results.
• Leverage data from our customers and other industry research to produce insights that sharpen our strategy across the organization.
• Build and foster a customer-centric culture. Everything we do—from a high-funnel awareness campaign to the fine details of a product label—should be done to a high standard that elevates the brand and customer experience.

Qualifications:

• 5+ years of brand marketing leadership experience, preferably in the home, fashion, beauty, or general lifestyle brand industries.
• Exceptional leadership skills with high EQ. As a company that prefers promoting from within, we want leaders who foster growth opportunities for high performers.
• Experience managing teams both internal and external. You know how and when to challenge and encourage your team, and external partners like agencies.
• A deep appreciation for the art of brand building and storytelling.
• A strong sense of accountability. You actively seek to align on clear and ambitious outcomes that represent success and then work diligently to deliver those outcomes.
• Demonstrated expertise in functional areas like brand, PR, social (especially influencer/affiliate), and creative.
• A track record for implementing effective systems, project management tools/processes, and organizational structures that are the backbone of a well-run team.

What We Offer:

• Health, dental, and vision benefits.
• Paid parental leave
• 401(k) with employer match
• A culture of meritocracy that fosters ongoing growth opportunities
• A stable, growing family-owned company that looks after its employees.

Joon Loloi does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.