Marketing Specialist

About Echocraft

Echocraft is a forward-thinking company specializing in Bespoke Architectural and Interior Design Acoustic Panels.

We are looking for a Marketing Specialist with expertise in social media management, SEO, and digital advertising to support our Product and Marketing Manager in driving brand awareness, engagement, and customer growth.

This is an exciting opportunity for someone who is passionate about digital marketing, thrives in a fast-paced environment, and is eager to contribute to a growing brand.

Key Responsibilities

• Social Media Management:
• Develop and implement a comprehensive social media strategy to grow our audience and increase engagement across platforms (LinkedIn, Instagram, Facebook, TikTok, etc.).
• Create, schedule, and manage organic and paid posts, ensuring consistent branding and messaging.
• Monitor social media trends, competitor activities, and industry best practices to optimize content and engagement strategies.
• Engage with the online community by responding to comments, messages, and inquiries.

• SEO & Website Optimization:
• Conduct keyword research and SEO audits to improve website ranking and visibility.
• Optimize website content, landing pages, and blog articles for search engines (Google, Bing, etc.).
• Work closely with the content team to develop SEO-friendly articles, press releases, and marketing materials.
• Track and analyze SEO performance using Google Analytics, Search Console, and other SEO tools.

• Digital Advertising & Campaign Management:
• Plan and execute paid ad campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Track ad performance, analyze conversion rates, and adjust strategies for optimal ROI.
• Collaborate with the Product and Marketing Manager to develop creative and engaging advertising materials.

• Analytics & Reporting:
• Monitor, measure, and report on key performance metrics for social media, SEO, and ad campaigns.
• Use insights to refine strategies and improve engagement, conversion, and brand reach.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• Minimum 2-3 years of experience in social media management, SEO, and digital marketing.
• Strong understanding of SEO principles, keyword research tools, and website optimization strategies.
• Hands-on experience with Google Analytics, Google Search Console, Facebook Ads Manager, and other marketing tools.
• Experience creating and managing paid social media campaigns with a focus on ROI.
• Excellent content writing and communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Creative thinker with a data-driven mindset.

Preferred Skills

• Experience with email marketing (Mailchimp, HubSpot, or similar platforms).
• Familiarity with graphic design tools (Canva, Adobe Creative Suite, or Figma).
• Basic knowledge of HTML and website CMS platforms (WordPress, Shopify, etc.).

Why Join Echocraft?

• Work remotely while being part of a dynamic, innovative team based in Sydney, Australia.
• Opportunity to grow and shape the digital marketing strategy of a growing company.
• Flexible work environment with a focus on professional development.

How to Apply

Send your CV and portfolio to marketing@echocraft.com.au. Due to the high volume of applications, only shortlisted candidates will be contacted.

We look forward to hearing from you!