Senior Marketing Manager

Nonprofit Marketing Manager (B2B SaaS – Accounting Software)Position: Nonprofit Marketing Manager

Reports to: Chief Marketing Officer

Location: Fully Remote (UK)

Salary: £50,000 - £65,000 per annum

Company Overview

A leading provider of cloud-based accounting software, delivering innovative financial management solutions to mid-market businesses in the UK. The platform is designed to drive efficiency, accuracy, and growth, enabling businesses to streamline their operations through cutting-edge technology. As a fast-growing B2B SaaS scale-up, the company is committed to helping organisations enhance their financial performance with powerful, intuitive software.

Role Overview

The Nonprofit Marketing Manager is responsible for leading the marketing strategy for the nonprofit sector, a key vertical market for the company. This role plays a crucial part in expanding market presence within the nonprofit industry by leveraging sector-specific knowledge to drive awareness, demand, and engagement. Reporting directly to the CMO, this role collaborates with cross-functional teams to position the company as the preferred accounting software solution for nonprofit organisations.

The role requires an experienced marketer with a strong understanding of the nonprofit sector, including its challenges, key networks, and routes to market. The successful candidate will bring a blend of strategic insight and hands-on execution, as well as a commercial mindset to identify and leverage growth opportunities. While the position does not include direct reports, the ability to influence and lead cross-functional projects is essential.

Nonprofit Marketing Manager (B2B SaaS – Accounting Software) - Key Responsibilities

• Sector-Specific Marketing Strategy: Develop and manage the marketing strategy for the nonprofit vertical, ensuring alignment with business objectives and revenue targets. Tailor marketing efforts to reflect the unique needs of nonprofit organisations.
• Industry Expertise: Utilise in-depth knowledge of the nonprofit sector to engage with key stakeholders, industry networks, and events. Build strong relationships with sector experts to enhance market positioning.
• Lead Generation & Nurturing: Work closely with the growth marketing and content teams to deliver targeted multi-channel lead nurturing campaigns. Support inbound and outbound sales initiatives to effectively engage nonprofit prospects at various sales funnel stages.
• Event Marketing: Identify, plan, and oversee the company’s presence at key nonprofit industry events, including conferences, webinars, and exhibitions. Develop an event strategy that generates high-quality leads and increases brand visibility.
• Content & Communications: Collaborate with content and communications teams to produce sector-specific collateral, such as whitepapers, case studies, and thought leadership pieces, addressing nonprofit sector challenges and trends.
• Partnerships & Alliances: Establish and maintain strategic partnerships with nonprofit associations and networks. Explore sponsorship and partnership opportunities to expand reach and credibility within the sector.
• Performance Measurement: Utilise RevOps to track and measure the effectiveness of nonprofit marketing activities, providing actionable insights to refine strategies and improve results.
• Cross-Functional Leadership: Lead and influence cross-functional initiatives by working closely with teams in sales, customer success, and product to ensure a cohesive go-to-market strategy for the nonprofit vertical.

Nonprofit Marketing Manager (B2B SaaS – Accounting Software) - Skills & Experience

• Sector Expertise: At least 5 years of marketing experience, with a minimum of 2 years focused on the nonprofit sector. Strong understanding of nonprofit organisations’ operational models, challenges, and purchasing behaviour.
• Marketing Experience: Proven B2B marketing background, with experience executing multi-channel campaigns, lead generation, and event marketing.
• Commercial Acumen: Strong commercial mindset with a focus on identifying and maximising growth opportunities within the nonprofit market.
• Leadership & Influence: Ability to lead cross-functional projects and collaborate effectively with internal and external stakeholders.
• Analytical & Data-Driven: Highly analytical approach to marketing, with the ability to measure performance metrics and optimise campaigns based on data insights.
• Industry Relationships: Established network within the nonprofit sector, including connections with associations, thought leaders, and event organisers.