Marketing Analyst

Application Deadline: 3 April 2025

Department: Digital Marketing Services

Location: Remote/UK

Compensation: £30,000 - £35,000 / year

DescriptionAbout Us Newsquest Media Group is one of the UK's largest regional news publishers, with over 250 local news brands and magazines online and in print. Our content reaches 41 million users online each month and 7 million print readers weekly. We are seeking a talented Marketing Analyst to support our digital subscription growth by tracking performance metrics and providing actionable insights. Working alongside our marketing teams you will work with our subscription data sets, utilising tools such as SQL, and programs such as Adobe Data and PowerBi you will cleanse and analyse the data into actionable insights to share with within the department and key stakeholders. You will be highly commercial in your approach, a polished communicator and competent in executing visualisation data tasks as well as A/B testing and ad-hoc requests. Key Responsibilities

• Track key performance indicators and develop reports.
• Identify trends and conduct deep dives into data.
• Analyse subscriber churn to increase lifetime value.
• Assess campaign effectiveness and run A/B tests.
• Contribute to customer journey mapping and conversion strategies.
• Provide insights to support newsletter product development.
• Analyse app user data and recommend improvements.
• Ensure data accuracy and integrity.
• Handle ad-hoc data requests aligned with business priorities.

Skills, Knowledge and Expertise

• 2+ years of experience as a marketing data analyst in eCommerce or subscription-based businesses, ideally in media.
• Proficiency in PowerBI, Excel, and SQL.
• Strong analytical and reporting skills.
• Strong understanding of databases and data structure.
• Adobe Data and Python experience are desirable.
• Exposure to working with Google Analytics would be beneficial but not essential.
• Excellent attention to detail and problem-solving abilities.
• Effective communication and stakeholder engagement.
• A proactive and curious mindset.

Benefits and D&I StatementBenefits:

• Contributory Pension
• Perks & Discounts at various retail outlets
• 25 days paid holiday + statutory bank holidays + your birthday day off
• Structured career progression, ongoing training, and personal performance reviews
• Discount Vouchers
• Discounted Gym membership
• Cycle to Work scheme
• Mental Health Support via Lifeworks
• Eye test vouchers plus £50 towards new glasses
• Annual Volunteer Charity Day

Newsquest Media Group is an equal opportunities employer and welcomes applications from all sections of the community, regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.