Director of Digital Marketing & Business Development

Position: Director of Digital Marketing & Business DevelopmentLocation: Fully RemoteSalary: $100K-$115K + Bonus + Equity_Growing Boutique Direct-to-Consumer Products Provider seeks Finance Savvy, Entrepreneurial Director of Digital Marketing & Business Development to join their team_Overview: This equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue & expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, finance management, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry.

Responsibilities:

• Leverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimization
• Implement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketing
• Use data-driven insights to improve conversion rates, retention, and customer lifetime value
• Evaluate and integrate emerging marketing technologies that drive operational efficiency
• Own social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.)
• Develop high-engagement content strategies leveraging AI-enhanced creative workflows
• Manage influencer relationships and ambassador programs
• Oversee paid social campaigns and performance optimization
• Identify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunities
• Develop and execute strategic growth initiatives aligned with company revenue targets
• Analyze market trends, customer behavior, and competitive positioning to uncover expansion opportunities
• Support strategic planning for new product launches and category extensions
• Maintain consistent brand voice while testing innovative digital engagement strategies
• Build data driven initiatives that deepen customer loyalty
• Partner with product development to translate customer insights into new offering

Qualifications

• 3–7+ years of experience in marketing, growth, or business development (DTC or consumer brands preferred)
• Demonstrated experience using AI tools for marketing automation, analytics, or content creation
• Strong understanding of paid social, digital advertising, and performance marketing metrics
• Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment
• Analytical thinker with the ability to translate data into actionable growth strategies
• Experience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred)
• Passion for pets and consumer lifestyle brands is a plus