Senior Marketing Specialist

Vonnimedia is a strategy-led digital marketing agency partnering with ambitious brands to drive measurable growth and build some of Australia’s most recognised consumer and B2B businesses.

We combine media, creative and marketing strategy to deliver high-performance outcomes across the full customer journey. As an AI-forward business, we actively adopt emerging tools and systems that enable smarter execution, stronger strategic thinking and the development of next-generation marketing talent.

We’re seeking a Senior Marketing Specialist to support the strategy, execution and optimisation of campaigns across a portfolio of high-growth brands.

This role is ideal for a strong in-house marketer or agency-side specialist who wants to make a bigger commercial impact across multiple brands. You’ll work across full-funnel campaign strategy, paid media execution, customer acquisition planning, creative testing, marketing consultation and broader business growth initiatives.

Implementation is at the heart of this role. We’re looking for a true full-stack marketer — someone who can think strategically, move quickly, execute with precision, and turn ideas into measurable outcomes for clients.

About the role

As a Senior Marketing Specialist, you’ll work closely with Account Managers, creative partners, web specialists and senior leaders to help develop and implement growth strategies for clients.

You’ll be involved in shaping media strategies, building campaign structures, identifying customer acquisition opportunities, analysing performance, briefing creative and supplier teams, and ensuring work is delivered to a high standard.

This is a hands-on role for someone who is excellent at their craft, commercially minded, and energised by helping brands grow.

Responsibilities

In this role, you will:

• Develop full-funnel media strategies across awareness, consideration, conversion and retention.
• Plan, launch and optimise paid social campaigns across Meta, TikTok, Pinterest, LinkedIn and emerging platforms.
• Support Google Ads, SEM, affiliate and broader acquisition initiatives to drive measurable business growth.
• Work on media allocations and budget recommendations across channels, campaigns and funnel stages.
• Support marketing consultations with clients, helping translate business objectives into practical marketing actions.
• Develop customer acquisition strategies that consider creative, media, website experience, offer, funnel and retention.
• Manage campaign pacing, budgets, optimisation and reporting across multiple client accounts.
• Analyse campaign performance, creative insights, customer behaviour and commercial data to identify growth opportunities.
• Contribute to broader business growth strategies for clients, including campaign planning, offer strategy, content direction, website opportunities and performance improvement initiatives.
• Coordinate with creative, web and marketing suppliers to deliver campaigns, assets and marketing initiatives to a high standard.
• Brief and manage external suppliers across creative production, design, web, content and marketing operations.
• Contribute to experimentation and A/B testing initiatives across paid media, creative, landing pages and customer journeys.
• Identify new platform opportunities, marketing trends, AI workflows and emerging tools to improve campaign performance and execution quality.
• Collaborate closely with internal teams to deliver strong commercial outcomes for clients.
• Take ownership of implementation, ensuring strategies move from ideas into action quickly and effectively.

What we’re looking for

We’re looking for someone who has:

• 3-5+ years’ experience in digital marketing, paid media, performance marketing or growth marketing.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Experience developing or contributing to full-funnel campaign strategies.
• Experience managing paid social campaigns across multiple objectives, audiences, creatives and budgets.
• A strong understanding of customer acquisition, marketing funnels, creative testing and performance optimisation.
• Experience working across multiple marketing channels, including paid social, search, email, website, content or affiliate marketing.
• Strong analytical and critical thinking skills, with the ability to identify opportunities, communicate insights and recommend strategic actions backed by data.
• The ability to turn strategy into execution, with strong follow-through and attention to detail.
• Experience coordinating creative, content or campaign assets for paid media and broader marketing initiatives.
• A commercial mindset and genuine interest in how marketing impacts revenue, customer acquisition, profitability and business growth.
• A desire to grow into a high-calibre full-stack marketer and contribute meaningfully to client outcomes.

Skills and attributes

You’ll be a strong fit if:

• You’re an excellent implementer who takes pride in getting work done properly.
• You can think strategically but also enjoy being hands-on inside campaigns, reports, briefs and execution.
• You’re a strong copywriter and can communicate ideas clearly.
• You’re organised, adaptable and able to manage multiple projects at once.
• You’re proactive and naturally look for ways to improve performance, systems and client outcomes.
• You’re passionate about challenges and achieving meaningful transformations for clients.
• You hold yourself and others accountable, with a strong sense of responsibility.
• You enjoy working in a high-performance environment and thrive on achieving strong results as a team.
• You have high standards and expect the same from the people around you.
• You’re detail-oriented and make sure nothing slips through the cracks.
• You’re comfortable working in a fast-moving growth environment.
• You’re curious about AI, emerging tools and how technology can improve marketing execution and strategic thinking.

At Vonnimedia, we often think of ourselves like a high-performing soccer team. Every person has a role to play, every day matters, and we show up ready to contribute, improve and win together.

Our values

Our values spell TEAM:

• Transparent: we communicate clearly, honestly and directly.
• Empowering: we help our team, clients and partners become better.
• Always Client Centric: we make decisions based on what will drive the best outcome for the client.
• Measure Twice, Cut Once: we think carefully, execute properly and hold a high standard.

Benefits

• Remote and flexible working.
• Performance bonuses, subject to performance.
• Access to cutting-edge AI systems, workflows and tools integrated into day-to-day marketing operations.
• Structured professional development, quarterly learning milestones and internal training systems.
• The opportunity to work across a portfolio of ambitious brands and make a measurable commercial impact.
• A high-performance team culture where we are competitive, ambitious and love winning together.
• A renovated, fresh office located 10 minutes from Cronulla Beach.
• Access to Third Row, our joint coworking space owned by Vonnimedia.
• Instant collaboration with our sister business, Webhaus, which specialises in website development and design.
• Free espresso coffee, sparkling water tap bar and office snacks.
• A team that genuinely cares about people, performance and doing excellent work.

Growth at Vonnimedia

We’re looking for someone who is ambitious, curious, driven and eager to grow.

Professional development is a core focus at Vonnimedia, with structured quarterly learning milestones, internal training systems and ongoing opportunities to deepen expertise across strategy, advertising, AI-enabled workflows and marketing execution.

We believe in building true specialists and future industry leaders.

This role is a strong opportunity for a marketer who wants to move beyond isolated channel execution and become a commercially minded, full-stack growth specialist; someone who understands how media, creative, data, customer acquisition and business strategy come together to drive real outcomes.