Digital Marketing Specialist

OysterLink is the fastest-growing restaurant & hospitality job site. The site recently launched and is generating over 350,000 monthly visitors organically.

We are seeking a Digital Growth Marketing Expert with strong analytical thinking, hands-on product optimization experience and excellent English communication skills with proven expertise in:

• Analytics and CRO (conversion rate optimization)
• Email marketing and lifecycle campaigns
• Creating effective copy for product messaging, notifications and emails
• Social Media Campaigns
• Running experiments (A/B tests) to improve engagement and conversion
• Setting realistic monthly growth goals, tracking results and creating performance reports

The GOALS for this position is to:

• Ensure qualified candidates that come to the site sign up and create profiles
• Get hiring managers to post jobs on a regular basis
• Increase applications per job posting
• Increase user return rate through email and notifications and other reengagement means
• Improve stickiness onsite to increase time on site and pages per visit

Required Skills:

• 3+ years improving digital platforms through data-driven experimentation
• Native-level ability to use AI tools to analyze data and identify growth opportunities
• Strong experience with product analytics tools (GA4, Clarity...)
• Hands-on experience with email marketing platforms (Klaviyo, HubSpot, Apollo)
• Strong understanding of conversion optimization, funnels and A/B testing
• Strong copywriting skills for product messaging, emails and notifications
• Social media expertise to improve followers and traffic to the site
• Strong problem-solving mindset with ability to translate user behavior into product improvements

Oyster Link offers competitive salaries, yearly growth opportunities AND profit sharing.

This is for a full-time, remote-work-at-home position. We do require team members who can work up until 3pm EST.What we offer at OysterLink:

• A work culture focused on mutual success and continuous growth
• Job stability and growth
• Profit Sharing
• Challenging projects and opportunity to work with great team members
• Work-from-home opportunity
• 4 weeks paid time off

We are seeking to make IMMEDIATE hires.Recruitment steps:

• Apply via LinkedIn
• Receive a short questionnaire
• Send back answers + CV
• Have an interview with our Recruiter
• Have a Test
• Have an interview with Hiring Manager
• Get feedback