Senior Performance Marketing Manager - B2C

Company Description Montu is Australia's largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio. Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape. Our mission is to make alternative healthcare more affordable and accessible for the millions who could benefit. Montu has been recognised as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey. This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane. Job Description We’re looking for an experienced Senior Performance Marketing Manager to supercharge our acquisition efforts across Australia. This is a role for someone who enjoys the balance of strategy and execution: you can own the big picture, but you’re equally comfortable rolling up your sleeves to optimise campaigns, analyse data, or fine-tune creative. You’ll collaborate closely with our broader marketing, product, technology and data teams to ensure every advertising dollar drives measurable value. With significant autonomy, you’ll shape and execute paid media strategies that grow awareness, drive engagement and deliver high quality leads. Key Responsibilities

• Channel Ownership: Lead the planning, execution and optimisation of Meta, TikTok, YouTube, Display and PMAX campaigns to maximise ROI and drive growth.
• Segmentation & Personalisation: Run continuous testing and optimisation. From creative and messaging through to landing pages and audience segmentation - to maximise ROI.
• Creative Strategy: Partner with design and copy teams to develop compelling creative that stops the scroll and drives efficient conversions. Own the end to end briefing, testing and optimisation of ad assets. Feeding back key insights and learnings to the creative team.
• Experimentation & CRO: Design and execute structured testing frameworks to improve conversion rates, lower CPA, and increase efficiency across the funnel.
• Forecasting & Reporting: Build accurate monthly forecasts for each channel, develop detailed performance and campaign reports, and provide actionable insights to key internal stakeholders.
• Data & Analytics: Use Looker, GA4 and advanced Excel models to analyse campaign performance and create scalable reporting frameworks, in conjunction with our internal data and decision science teams.
• Market Awareness: Keep on top of industry trends, platform updates, and competitor activity to ensure Montu remains a leader in performance marketing.

Objectives and Key Results (OKRs)

• Generate measurable growth in leads for brands, whilst also optimising towards CpL and CAC
• Deliver accurate forecasts and performance reporting on a weekly, monthly and quarterly cadence.
• Drive a high volume of creative tests and implement winning variants at scale.
• Drive incremental conversion rate improvements across channels and journeys through exhaustive experimentation and the implementation of best practices.

Qualifications

• 8+ years of experience managing paid social and performance channels, with a track record of scaling acquisition for consumer-focused brands.
• Proven success in owning creative strategy, briefing and experimentation with design/copy teams, with a keen eye for spotting trending ad formats across channels.
• Strong background in planning, managing, and optimising campaigns across key channels including Meta Ads, TikTok Ads, YouTube, Display, and Google PMAX. With an in-depth knowledge of each platform’s strengths, targeting tools, and optimisation techniques.
• Strong analytical mindset with advanced Excel skills (pivot tables, modelling, forecasting).
• Hands-on experience with Looker and GA4 for performance analysis and reporting (SQL is a plus).
• You keep the patient at the centre of everything you do, and have the ability to design campaigns that resonate with specific segments and audience needs, in a highly competitive sector.
• Deep expertise in CRO principles and ability to optimise conversion journeys from ad to landing page experience, in collaboration with the digital experience team.
• Comfortable operating in a fast-paced, performance-driven environment, with large budgets.
• Motivated by outcomes, with a creative and problem-solving approach that consistently delivers measurable results.

Additional Information You'll be joining a high-performing, fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture, where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians. Other Benefits Include

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience. We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.