Program Manager, Social Marketing

Job Description The Program Manager of Social Marketing executes and supports social media strategy, campaigns, and activations, setting the tone for the brand's online presence. This role serves as a trusted, social media subject matter expert (SME) and partner within the Mazda Marketing team, bringing clear direction, platform knowledge, and a strong understanding of what matters to customers and communities. In addition, this role ensures social media planning and execution support Mazda's larger brand, marketing, and business goals. Major Responsibilities

• (40%) Social Media Platform Management

• Support the planning and execution of social campaigns, content strategies, and platform activations across Mazda vehicle launches, brand initiatives, and key marketing moments.
• Facilitate Mazda’s social presence across platforms, partnering with agency teams on content planning, publishing, community engagement, and real-time opportunities.
• Serve as SME in the management and ongoing optimization of Sprinklr, including publishing workflows, governance, reporting capabilities, and cross-functional coordination with agency and customer experience teams.
• Collaborate with creative and strategy teams to develop platform-native content approaches and channel-specific recommendations aligned to audience behaviors and campaign objectives.
• Monitor platform trends, audience conversations, and campaign performance to identify optimization opportunities and inform future social planning.
• Assist in the coordination and execution of social support for live events, launches, partnerships, and real-time coverage opportunities.
• Support agency and internal team coordination across timelines, approvals, deliverables, and publishing workflows for social initiatives.
• Contribute to the development of social playbooks, campaign recommendations, reporting summaries, and strategic presentations for internal stakeholders.

• (40%) Strategic Planning & Collaboration

• Support the development and execution of integrated social marketing strategies across paid, organic, influencer, and community management workstreams.
• Partner cross-functionally with Brand, Media, PR, CRM, Retail, Experiential, Motorsports, and agency teams to ensure social is aligned to broader marketing initiatives and campaign priorities.
• Identify culturally relevant opportunities, platform trends, audience behaviors, and emerging conversations that can inform social content and campaign development.
• Collaborate with creative, media, and analytics teams to develop platform-native social programs that drive engagement and business impact.
• Execute Mazda’s creator and influencer initiatives, including campaign planning, creator coordination, content development, approvals, and performance tracking.
• Monitor social performance and platform trends to identify optimization opportunities and inform future campaign planning.
• Help evolve social best practices, processes, and ways of working to improve collaboration and operational efficiency across teams and agency partners.
• Build strong working relationships with internal stakeholders, agency teams, creators, platform partners, and external vendors to support effective execution of social initiatives.

• (20%) Reporting & Budgeting

• Support the development of recurring social reporting and performance recaps, helping identify key trends, audience insights, and optimization opportunities across platforms and campaigns.
• Monitor social campaign performance and pacing against established goals, benchmarks, and KPIs in partnership with media, analytics, and agency teams.
• Assist in maintaining social content calendars, publishing schedules, and campaign trackers to support cross-functional alignment and execution.
• Help support budget tracking, invoice management, and spend reconciliation across social initiatives and agency partners.
• Perform other duties as assigned
• Comply with all policies and standards
• The preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job

Work Experience

• 5+ years experience in a social media role managing multiple social media accounts and coordinating content required
• 3+ years experience in senior-level strategic partnership within social marketing, including agency teams required
• 3+ years experience identifying opportunities for business growth and developing and executing plans to win required
• Experience in the automotive and premium categories preferred
• Experience working within enterprise social management platforms, preferably Sprinklr, including publishing workflows, community management, reporting, governance, and cross-functional collaboration preferred
• Experience managing large-scale influencer programs, including strategy, creator selection, campaign execution, content development, performance measurement, and cross-functional coordination preferred

Education

• Bachelor Degree in Arts/Sciences (BA/BS) Required
• An equivalent mix of education, training, and/or work experience may be considered in place of a degree

Knowledge, Skills, Abilities

• Understanding of social platforms, audiences and behaviors, and a nuanced perspective about social marketing (Intermediate-Advanced)
• Ability to apply knowledge of social media to effectively solve a wide variety of challenges and opportunities (Intermediate-Advanced)
• Communication and presentation skills in a wide variety of formats and settings (Intermediate-Advanced)
• Ability to build relationships across organizations, departments, teams and individuals (Intermediate-Advanced)
• Knowledge of relationship marketing, products, services and operation (Intermediate-Advanced)
• Ability to accurately proofread and correct outbound customer Communications (Intermediate-Advanced)
• Time management and organizational skills (Intermediate-Advanced)
• Ability to work in a fast-paced, environment in a matrixed organization (Intermediate-Advanced)
• Ability to be organized, stay organized and re-organize where necessary is a critical component of the job (Intermediate-Advanced)
• Ability to manage multiple tasks and have the ability to balance conflicting demands for resources. (Intermediate-Advanced)
• Proactive, adaptable, and capable of driving continuous improvement within a dynamic environment. (Intermediate-Advanced)

Physical Demands

• Communicate/Talking: Constantly
• Communicate/Hearing: Constantly
• Seeing/Observing: Constantly

We Support Remote Work In The Following States Alabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin Pay Range $87,000.00 - $126,225.00 Salary to be determined by education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.