Director of Marketing

Director of Marketing

Remote (US), Lehi UT, or Scottsdale AZ

Full Time, reports to the CEO

Competitive Salary

The Opportunity:

LivAway Suites is a growing extended-stay hotel brand building something different in hospitality. With purpose-built properties, an integrated developer-operator model, and a culture that rewards ownership thinking over corporate autopilot.

We're hiring a Director of Marketing to lead brand strategy, demand generation, and marketing operations across a multi-property portfolio, with more openings in the pipeline. this role reports directly to the CEO and will collaborate with Revenue Management, Brand Sales, and Operations.

This is not a maintenance role. You'll help us build our marketing engine--the systems, analytics, and brand narrative--for a company in active growth mode.

What you'll own:Marketing Strategy & Execution:

• Develop and execute annual and seasonal marketing plans tied to portfolio and property-level goals.
• Build a scalable, multi-location marketing strategy that balances brand consistency with local market customization.
• Analyze competitive activity, guest insights, demand drivers, and market dynamics to inform positioning and spend.
• Prepare and present marketing performance reports and strategic recommendations to executive leadership.

Brand, Content, & Campaigns:

• Lead LivAway's brand storytelling across guest-facing, partner-facing, and internal channels.
• Oversee multi-channel campaigns spanning digital, social, print, PR, and strategic partnerships.
• Manage content creation. Photography, videography, copywriting, and brand asset development.
• Own our membership program (SavAway), ensuring it aligns with brand positioning and revenue goals.
• Coordinate marketing support for new property openings, including media outreach and launch campaigns.

Digital Marketing & Distribution:

• Own the LivAway Suites website, SEO/SEM strategy, and paid media across digital and social channels.
• Manage OTA relationships, including setup, rate parity, content accuracy, ranking optimization, and promotional strategy.
• Lead social media strategy, content planning, publishing cadence, and engagement management.
• Oversee reputation management and ensure response compliance across all public review platforms.
• Optimize distribution costs, commissions, and channel mix to maximize profitability.

Analytics & Performance:

• Build and maintain dashboards tracking direct booking %, conversion rates, acquisition cost, campaign ROI, and channel mix.
• Report key marketing KPIs weekly, monthly, and quarterly with structured executive summaries.
• Translate performance data into actionable optimization recommendations.

Cross-Functional Collaboration:

• Balance B2C and B2B marketing strategies across extended stay, corporate, healthcare, construction, and group segments.
• Partner with Revenue Management to align campaigns with rate strategy, occupancy targets, and distribution plans.
• Work with Ops and property GMs to support on-property activations and local market initiatives
• Manage marketing budgets with disciplined spend, measurable ROI, and organized vendor/contract records.

What you'll bring:

• 7+ years of progressive marketing experience in consumer-facing industries (direct hospitality experience is not required — we value demand generation, brand-building, and conversion expertise across sectors)
• Strong analytical capabilities — comfortable interpreting campaign analytics, market data, and performance metrics to drive strategy
• Working knowledge of digital marketing tools, analytics platforms, and distribution channel management
• Hands-on creative production skills — you can develop, modify, and manage marketing assets without waiting on an agency for every deliverable
• Excellent organizational and project management skills with the ability to manage multiple priorities across a growing portfolio
• A bias toward ownership and execution — you build systems, not slide decks

Working Conditions:

• Remote (US-based), Lehi UT, or Scottsdale AZ

LivAway Suites is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.