Commercial Partnerships Lead

Role purpose:

Build and manage a high-quality pipeline (immediate, medium and longer-term) of commercial opportunities across branded content, sponsorships for JBS channels and newsletters, and partnerships for courses and events, with full end-to-end ownership from idea to revenue and delivery.

Ideal skillset:

Commercially strong – knows how to sell, likes selling, and takes full ownership of opportunities from origination through to close and delivery

Creative and forward thinking – Can spot opportunities for new products/ quickly adapts the sales process and product repertoire to suit client’s needs. Can think out of the box and convince a client to take a (qualified) risk

Insightful – Good at listening to clients and understanding their strategic and operational needs. Good at positioning how JBS can help them meet these needs

Can pitch an opportunity which represents real mutual benefit for both JBS and the client

Proactive – will take opportunities and can develop these into fully formed commercial solutions across content, sponsorship, courses and events

Can build trusting relationships – leading to repeat purchase

Is excited to make this role their own, operate with high autonomy, and lead from the front

Can turn this job opportunity into a very big role at the heart of JBS Media

Must have proven experience in commercial creative branding and sponsorship or media deal-making, with a strong track record of originating, structuring, and closing partnerships across content, brand campaigns, and creator or platform ecosystems

Key Responsibilities:

•⁠ ⁠Identify, research, and qualify prospective brand partners across startups, corporates, agencies, and consumer brands, including those active on TikTok, YouTube, LinkedIn, Instagram and in the future, other social platforms

•⁠ ⁠Build and maintain a structured sales pipeline across branded content, sponsorships, newsletters, courses, and events, with clear ownership of outreach, follow-ups, conversion, and revenue outcomes

•⁠ ⁠Lead outbound pitching, proposal development, and relationship building with senior decision makers including CMOs, brand leads, founders, and partnership heads

•⁠ ⁠Develop branded content opportunities including original social-first series, documentaries, interviews, and thought-leadership content across channels

•⁠ ⁠Shape and own commercial opportunities end to end, from concept creation through packaging, pricing, negotiation, closing, and execution

•⁠ ⁠Work with creative and production collaborators to shape commercial proposals, pricing packages, and partnership structures aligned to brand objectives

•⁠ ⁠Secure sponsorship and advertising deals across JBS channels (including TikTok, YouTube, Instagram, LinkedIn), as well as podcasts, newsletters, and live or virtual events

•⁠ ⁠Create tiered sponsorship offerings, media value propositions, and campaign bundles for brand partners

•⁠ ⁠Lead negotiation and contracting processes and coordinate smooth delivery with internal and external stakeholders

•⁠ ⁠Develop and commercialise partnerships for JBS entrepreneurship and founder education programmes including courses, events, accelerators, universities, incubators, startup communities, and corporate innovation teams

•⁠ ⁠Grow paid cohorts, licensing opportunities, and scalable commercial models across the JBS ecosystem

•⁠ ⁠Manage ongoing partner relationships, focusing on renewals, upsell opportunities, and long-term value creation

•⁠ ⁠Maintain CRM discipline with accurate reporting of pipeline stages, revenue forecasts, meeting activity, and conversion metrics

•⁠ ⁠Represent JBS (person and the brand) at events, conferences, meetings, and partner offices, with frequent pitching and in-person networking

About You:

•⁠ ⁠Significant experience in commercial partnerships, brand sales, sponsorships, or media and creator economy deal-making

•⁠ ⁠Strong track record in B2B relationship management and owning revenue targets and pipeline end to end

•⁠ ⁠Experience working with brands, agencies, media platforms, or creator-led content environments including TikTok-led or social-first ecosystems

•⁠ ⁠Excellent communication and pitching skills, confident presenting to senior stakeholders

•⁠ ⁠Comfortable operating in an entrepreneurial, fast-moving environment with high autonomy and accountability for outcomes

•⁠ ⁠Comfortable representing John’s vision and personality

•⁠ ⁠Genuine interest in entrepreneurship, founders, content, and storytelling

Success Metrics:

•⁠ ⁠Quantification TBC - Immediate, medium and longer-term

•⁠ ⁠Growth and quality of active pipeline

•⁠ ⁠Sponsorship, branded content, and commercial partnership revenue secured

•⁠ ⁠Volume and impact of strategic partnerships across content, courses, and events

•⁠ ⁠Renewal and upsell opportunities generated

•⁠ ⁠Contribution to channel growth, reach, and ecosystem value

Remuneration:

Competitive base salary + strong performance-based commission tied to revenue generation. Structured to reward end-to-end ownership of commercial opportunities across content, sponsorships, courses, and events. Equity participation may be considered for the right candidate.

Working Style:

Remote role with strong regular, transparent communication and reporting, regular travel for meetings, events, conferences, and partner office visits (as required).