Personal PR & Branding Executive

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Personal PR & Branding Executive based in Australia. This role is responsible for shaping, protecting, and amplifying the public image of a high-profile individual across media, digital platforms, and public appearances. You will play a key role in executing a cohesive personal branding strategy that ensures consistency of voice, narrative, and visual identity across all channels. Working in a fast-paced, high-visibility environment, you will manage media relationships, coordinate PR opportunities, and support thought leadership initiatives. The role blends strategic communications with hands-on execution across social media, content creation, and reputation management. You will collaborate closely with creative teams, agents, and stakeholders to ensure every public touchpoint reinforces a strong and aligned personal brand. Discretion, precision, and strong editorial judgment are essential in this highly confidential and influential environment. Accountabilities

• Support the execution and evolution of a personal brand strategy, ensuring consistency in messaging, tone, and visual identity across all public-facing channels.
• Manage media relations activities including press kits, media briefs, outreach efforts, and coordination of interviews, features, and speaking engagements.
• Oversee and execute social media content planning, scheduling, and publishing across platforms such as LinkedIn, Instagram, and X, ensuring engagement and alignment with brand goals.
• Develop and refine written content including social copy, talking points, articles, and thought leadership pieces, including ghostwriting when required.
• Coordinate logistics and preparation for public events, appearances, panels, and keynotes, ensuring strong brand presentation and readiness.
• Monitor media coverage, public sentiment, and online presence, proactively identifying reputational risks and supporting crisis communications when needed.
• Collaborate with designers, editors, and external stakeholders to maintain a high-quality and consistent brand presence across all formats.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 5+ years of experience in PR, executive communications, personal branding, or media relations, ideally supporting senior executives or high-profile individuals.
• Exceptional writing, editing, and storytelling skills with the ability to adapt tone for different platforms and audiences.
• Strong expertise in social media strategy, digital branding, and content distribution across major platforms.
• Proven experience working with media professionals, influencers, agencies, or public-facing stakeholders.
• High level of professionalism, discretion, and ability to manage confidential and sensitive information.
• Strong project management skills with a creative, resourceful, and detail-oriented mindset.
• Fluency in English is required; Russian fluency is a strong advantage, and additional languages are a plus.

Benefits

• Competitive compensation aligned with senior communications and branding roles.
• Fully remote work flexibility.
• Opportunity to work closely on high-impact, high-visibility personal branding initiatives.
• Exposure to premium media, influencer, and executive communications ecosystems.
• Flexible working arrangements supporting autonomy and work-life balance.
• Creative ownership over content, messaging, and brand storytelling direction.
• Opportunity to work in a fast-paced, globally connected communications environment.

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.