Marketing Analyst

WHO WE ARE

Every life tells a story worth honoring. At Foundation Partners Group, we are privileged to help families create meaningful goodbyes during their most vulnerable moments.

Since 2010, our team of nearly 1,600 compassionate professionals has served communities across 21 states, delivering funeral, cremation, and cemetery services with care, respect, and personalization. We're not just a network of locations--we're a team united by purpose, a community committed to ensuring every farewell reflects the individuality of the life it celebrates.

WHAT YOU WILL DO

We're hiring a Marketing Analyst to support paid media operations, trafficking/QA, and meaningful SEO support, including monitoring search visibility and coordinating fixes and content inputs that improve local discovery. This role is fully remote (East Coast hours) and is designed for someone who is organized, detail-oriented, and comfortable operating across platforms.

Key ResponsibilitiesMedia operations, trafficking & QA

• Support campaign setup and trafficking: UTMs, naming conventions, creative flighting, landing page QA, launch verification, and tracking hygiene
• Maintain platform and reporting hygiene (tagging, conversion checks, broken link detection) and escalate issues quickly with clear documentation
• Coordinate cross-functional timelines and communication for launches and updates

Performance monitoring & reporting

• Pull and compile weekly performance reporting and surface key changes, drivers, and recommended next actions
• Support pacing, budget tracking, and basic forecasting inputs for stakeholders

SEO support

• Monitor rank tracking and organic visibility dashboards, flagging material changes in priority markets, locations, and service lines
• Coordinate technical SEO fixes with web/dev (e.g., redirects, indexing issues, Core Web Vitals inputs, schema/local markup coordination, broken templates, crawl anomalies), tracking through to completion
• Track AI search visibility and citation appearances (e.g., presence in AI-driven discovery surfaces, brand/service citations, and changes in click behavior), and document learnings for the team
• Partner with SEO leadership to maintain a unified search approach across paid, local (GBP), and organic surfaces

Tools & platforms

• Paid media: Google Ads (required), Microsoft Ads
• Search and local: Google Business Profile (GBP); local listings tooling (e.g., Yext/Uberall or equivalent)
• Core systems: BrightEdge, Birdeye
• Analytics & BI: GA4 (or equivalent), Looker Studio/Tableau (or equivalent), Excel/Google Sheets; SQL is a plus
• Tagging & measurement: Google Tag Manager (or equivalent), UTM governance; call tracking/recording (e.g., CallRail or equivalent)

QUALIFICATIONS

• 2--5+ years supporting paid media ops/trafficking, marketing operations, or marketing support
• Working familiarity with ad platforms and tracking workflows
• Strong organization, attention to detail, and ability to coordinate across teams
• Practical SEO familiarity: rank/visibility monitoring, on-page basics, and comfort coordinating technical fixes and content inputs
• Strong written communication and documentation habits

WHAT WE OFFERMeaningful Work: Make a real difference by helping families navigate one of life's most challenging times with compassion and care.

Competitive Pay and Benefits:

• Medical, dental, prescription, and vision insurance
• Vacation, sick, and holiday pay
• Wellness Rewards
• 401k with company match
• Company-paid life insurance, long-term disability, and short-term disability

Career Growth: Take advantage of ongoing training and advancement opportunities within the funeral service industry.

Supportive Culture: Be part of a compassionate, mission-driven team that values respect, empathy, and service.

Are you ready? Join us on our journey to Shape the Future with Purpose. Grow with The FPG Way.