Google Analytics Expert| Remote Opportunity

We are seeking a highly skilled Google Analytics Expert to manage, optimize, and interpret web data, ensuring actionable insights for business growth. The ideal candidate will have a deep understanding of Google Analytics 4 (GA4), strong technical skills, and experience working with marketing, product, and tech teams to drive data-informed decisions.

**Fluency in both Dutch and English is required**Key Responsibilities:

• Set up, configure, and manage Google Analytics (GA4) properties and associated tracking systems.
• Implement advanced tracking strategies, including event tracking, e-commerce tracking, cross-domain tracking, and custom dimensions/metrics.
• Create and maintain dashboards and automated reports to monitor KPIs and performance metrics.
• Analyze website and marketing campaign performance, providing actionable insights and recommendations.
• Work with developers to implement tagging through Google Tag Manager.
• Identify and troubleshoot tracking and data integrity issues.
• Support A/B testing initiatives with proper tracking and reporting.
• Collaborate with Marketing, Product, and Tech teams to align measurement strategies with business objectives.
• Train internal teams on reading and interpreting analytics reports.

Requirements:

• Proven experience with Google Analytics (including GA4), Google Tag Manager, and Google Data Studio (Looker Studio).
• Strong knowledge of website analytics, tagging, and data validation.
• Experience integrating Google Analytics with platforms like Google Ads, Facebook Ads, CRM systems, and others.
• Solid understanding of SEO, SEM, and digital marketing metrics.
• Ability to present findings clearly to technical and non-technical stakeholders.
• Strong analytical thinking and problem-solving skills.

Preferred Qualifications:

• Certification in Google Analytics (e.g., Google Analytics Individual Qualification - GAIQ).
• Experience with e-commerce analytics (Shopify, WooCommerce, Magento, etc.).
• Familiarity with other tools like Hotjar, Mixpanel, or Amplitude is a plus.
• Basic knowledge of HTML, JavaScript, or SQL is a plus.