Remote Work Revolution Hits Northwest Michigan: How This Region Became a Hotspot for Digital Nomads
Manistee News Advocate•2 days ago•
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Remote Work Revolution Hits Northwest Michigan: How This Region Became a Hotspot for Digital Nomads

REMOTE CULTURE
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michigan
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Summary:

  • Remote work rates in Manistee and Benzie counties are higher than ever, according to a Networks Northwest study

  • The study reveals 35% of remote workers have employers based regionally, while 20% work for fully remote companies with no main location

  • Flexibility and quality of life are driving the remote work boom in northwest Michigan

  • The research will help improve infrastructure and broadband access to support remote workers in the region

  • Employers are encouraged to offer hybrid work options and create co-working spaces based on the study findings

Remote Work Rates Soar in Northwest Michigan

A groundbreaking study by Networks Northwest reveals that remote and hybrid work opportunities are expanding rapidly across northwest Michigan, with Manistee and Benzie counties leading the charge.

Remote working hands getty images Catherine Falls Commercial/Getty Images

The Study's Key Findings

While nationwide labor shortages are expected to widen in 2026, remote opportunities are booming in this picturesque region. Networks Northwest, a workforce and economic development agency serving 10 northwest Michigan counties, conducted the comprehensive Northwest Michigan Hybrid and Remote Worker Study in partnership with several local organizations including the Northern Lakes Economic Alliance, Traverse Connect, and the Manistee Area Chamber of Commerce.

The survey uncovered fascinating details about where remote workers' employers are based:

  • 35% are regionally located
  • 19% are Michigan-based
  • 25% are U.S.-based
  • 20% are fully remote with no main location

Why Remote Work Is Thriving Here

"Telework is growing because it gives people flexibility and the ability to live where they want without sacrificing their careers," explained Carmen Kott, president and CEO of the Manistee Area Chamber of Commerce. "Manistee County offers a quality of life people are actively seeking, and remote work makes it possible while staying connected."

Payton Heins, president and CEO of the Northern Lakes Economic Alliance, added: "Employers offering flexible work options, as highlighted in this study, are a key driver, enabling the workforce to balance family needs while embracing the region's unmatched outdoor and community amenities."

Practical Applications of the Research

The study results will be used to improve the remote-work experience throughout the region. "The study provides us with data to support remote workers and advocate for strong infrastructure, create opportunities for connection and position the community as one that's ready for the future of work, including reliable broadband access," Kott emphasized.

The analysis also encourages employers to offer hybrid work options and prompts organizations to create meetups and co-working spaces to foster community among remote professionals.

Access the Full Report

The complete findings are available online at tinyurl.com/u58a9zwm, offering valuable insights for employers, policymakers, and remote workers considering northwest Michigan as their base.

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