Content Creator – Lending Brand Voice

This role is ideal for a creative professional passionate about crafting compelling copy for a private lending company with a distinct and vibrant brand identity. The position focuses on developing engaging social media content for platforms such as LinkedIn and Instagram, as well as writing email campaigns and concise brand communications. The successful candidate will be adept at maintaining a unique brand voice, steering clear of generic or formulaic finance copy, and infusing originality and cultural relevance into every piece. Experience working with challenger brands, high-growth startups, or sectors like lifestyle, fashion, or fintech is highly valued, as is the ability to quickly adapt tone while ensuring authenticity and clarity. Responsibilities

• Develop and write engaging social media posts tailored for LinkedIn and Instagram, ensuring alignment with the brand’s unique voice.
• Create concise, impactful copy for email campaigns and short-form brand communications.
• Collaborate with internal stakeholders to understand brand guidelines and messaging objectives.
• Adapt writing style to maintain consistency and authenticity across all content channels.
• Research industry trends and cultural moments to inform content strategy and maintain relevance.
• Review and revise copy based on feedback, ensuring high standards of quality and originality.

Skills And Requirements

• Proven experience as a copywriter or content creator for brands with a distinct personality, preferably in lending, fintech, lifestyle, fashion, or startup environments.
• Exceptional writing, editing, and proofreading skills with a strong portfolio demonstrating originality and brand voice consistency.
• Ability to balance confidence, clarity, and authenticity in all communications.
• Familiarity with social media best practices, especially for LinkedIn and Instagram.
• Experience developing email campaigns and short-form brand content.
• Strong research skills and cultural awareness to ensure content remains relevant and engaging.
• Ability to work independently, meet deadlines, and respond to feedback constructively.
• Availability for part-time, contract-based work; remote candidates welcome, but familiarity with the Australian market is a plus.

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