Brand & Marketing Lead, EU

About OSL

As a subsidiary of the publicly listed OSL Group (HKEX: 863.HK), OSL Digital Securities is Hong Kong’s first and most established SFC-licensed and insured digital asset platform. Operating since 2018, the platform provides institutional-grade digital asset services to corporations, financial institutions, professional and retail investors.

OSL Hong Kong delivers services across five core domains: OTC brokerage, Omnibus broker solutions, custody, wealth management, and retail services. The OTC brokerage services provide 24/7 high-liquidity crypto trading with fiat on/off-ramp services. Custody solutions feature client-asset segregated wallet management backed by US$1 billion insurance coverage. The wealth management suite offers crypto investments to traditional investors, including tokenised treasuries, RWAs, structured crypto products, and quant investment strategies. Retail services bring institution-grade security and crypto access to professional and retail investors.

As a pioneer in bridging traditional finance and the digital asset economy, OSL Group adheres to its core concept: Open, Secure, and Licensed, empowering the next generation of global financial infrastructure. In addition to Hong Kong, OSL Group expands operations under full regulatory compliance in Japan, Australia, Europe and beyond.

About the Role

You understand what resonates with users in each country and can choose the right channels to drive brand awareness, trust, and user engagement.

Key Responsibilities

• Lead the overall brand and marketing strategy across Germany, Netherlands, and France.
• Plan, create, and manage localized campaigns and content in multiple languages (English, French, German, Dutch).
• Develop consistent brand messaging focused on trust, transparency, and user education.
• Oversee public relations, social media, and community engagement across LinkedIn, X/Twitter, Telegram, and Discord.
• Plan and execute offline events, webinars, and educational initiatives to strengthen brand presence.
• Track and analyze marketing performance metrics, optimizing CAC and ROI continuously.

Requirements

• 5+ years of experience in marketing or communications, preferably in fintech, crypto, or other regulated industries.
• Strong understanding of European consumer behavior and cross-cultural communication.
• Excellent storytelling, content strategy, and social media management skills.
• Fluent in English and at least one of French, German, or Dutch.
• Basic understanding of MiCA, GDPR, and compliance-aligned communication.

Nice to Have

• Proven experience launching or localizing brands in France, Germany, or the Netherlands.
• Experience with Web3 or crypto communities, influencer partnerships, or affiliate marketing.
• Hands-on knowledge of multi-channel digital marketing campaigns tailored for European audiences.

Our Commitment to Diversity & Inclusion

OSL is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, identities, and experiences. Everyone deserves an equal chance to contribute and grow here — regardless of race, gender identity, sexual orientation, religion, national origin, age, disability, or veteran status.