Marketing Coordinator

National Institute for Trial AdvocacyMarketing CoordinatorReports to: Director of Strategic Marketing Department: Marketing FLSA Status: Full-time, Non-Exempt with benefits Revised: April 2025 Hiring Range: Minimum to Mid: $21/Hour to $26.50/hour, based on experience Position Overview The Marketing Coordinator is a key contributor to the execution of multi-channel marketing initiatives, supporting brand consistency and audience engagement across email, social media, digital, and print platforms. This role demands a detail-oriented and proactive individual who thrives in a collaborative environment and can manage multiple priorities. The ideal candidate brings a blend of creativity and analytical thinking, is proficient in marketing tools and technologies, and plays a critical role in driving awareness, lead generation, and campaign performance in alignment with organizational goals. Essential ResponsibilitiesEmail Marketing Automation and Digital Marketing

• Execute integrated marketing campaigns across multiple channels to support brand awareness, market penetration, and sales objectives
• Serve as primary liaison with third-party digital marketing vendors to prepare and deploy online advertising across social media platforms and manage Google AdWords campaigns
• Oversee email marketing initiatives including:

• Ability to lead and coordinate multi-phase campaigns from concept through execution and analysis
• Managing and maintaining the email marketing calendar
• Creating and sending targeted emails to segmented marketing lists
• Building trigger campaigns and supporting lead generation efforts for the sales team

• Analyze performance metrics for all digital marketing efforts and provide data-driven recommendations for optimization
• Maintain and update NITA’s eCommerce platform to ensure accurate product listings, optimize user experience

Content & Brand Management

• Collaborate with the Senior Content Editor to create and deploy engaging content across all digital platforms
• Maintain NITA's social media channels with brand-consistent messaging and proactively identify new opportunities to connect with target audiences
• Ensure all website content is accurate, properly positioned, and effectively communicates NITA's value proposition
• Coordinate the creation, production, and distribution of print marketing materials (brochures, flyers, etc.) in collaboration with the Content Editor, Program Coordinators, Program Directors, and design team

Database & Compliance Management

• Maintain data integrity within NITA's client database
• Ensure compliance with international anti-spam regulations (CAN-SPAM, GDPR, etc.)
• Research and validate potential new marketing list sources and advertising opportunities
• Provide administrative support for marketing department operations and assist with special projects as needed

QualificationsEducation & Experience

• Bachelor's Degree required
• Minimum 1+ years of relevant marketing experience

Technical Skills

• Experience with CRM systems (Salesforce Commerce Cloud preferred)
• Proficiency with email marketing platforms (Pardot preferred)
• Knowledge of web analytics tools (Google Analytics preferred)
• HTML fundamentals and understanding of digital marketing best practices

Personal Attributes

• Self-motivated professional with a positive attitude and high degree of integrity
• Strong team player with the ability to work collaboratively toward common goals
• Detail-oriented with excellent research, planning, and organizational capabilities
• In-depth understanding of social media platforms and digital marketing strategies
• Excellent time management skills with ability to meet deadlines consistently
• Creative problem-solver who can adapt to changing priorities
• Knowledge of the legal community, legal training, and law firms (preferred)
• Occasional travel required
• Proficiency with Microsoft Office suite and database applications
• Outstanding written and verbal communication skills

Physical Requirements

• Regular computer use requiring manual dexterity and visual focus
• Ability to sit at a workstation for extended periods

Company Values. Culture, BenefitsOur Core Values:

• Create positive experiences through empowerment
• Act like an owner
• Relationships matter
• Embrace change
• Practice self-care

Our Culture:

• No-meeting Mondays policy
• Three-week paid sabbatical every seven years
• Annual all-employee gathering with team activities
• Transparent communication through weekly staff meetings and financial updates
• Remote-first workplace with flexibility for work-life balance
• Focus on learning and professional development
• Results-oriented environment that respects personal time

Our Benefits:

• Time Off: 15 days PTO in first year, plus 13 paid holidays and 2 floating holidays, 1 volunteer day annually
• Wellness: Comprehensive insurance (medical, dental, vision, life, long-term disability)
• Financial: 401(k) with up to 5% company match
• Support: Employee assistance program
• This job description is not an employment contract, nor is it intended to show every detail of the duties and requirements of the job. The job description is intended to provide a listing of primary responsibilities and tasks. The job description may be augmented by performance expectations and additional duties, which may be assigned either in writing or verbally at any time by management

National Institute for Trial Advocacy is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.* Powered by JazzHR Jra7jLwHLq