Email Marketing Specialist (100% Remote)

Lensa is the leading career site for job seekers at every stage of their career. Our client, US Foods, is seeking professionals. Apply via Lensa today! ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE (https://www.myworkday.com/usfoods/d/task/2998$47185.htmld) Join Our Community of Food People! As a Email Marketing Specialist, you will be responsible for developing and executing effective email marketing campaigns tailored to our B2B audience. This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.Responsibilities

• Campaign Strategy: Collaborate with the marketing team to develop and implement comprehensive email marketing strategies that align with business objectives and target B2B customers.
• Salesforce Marketing Cloud: Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.
• Content Creation: Work closely with content creators to develop engaging email content, including newsletters, product announcements, event invitations, and more.
• A/B Testing: Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates.
• Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B customer segments, ensuring relevant and personalized content.
• Automation: Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers throughout their journey.
• Data Analysis: Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns for better results.
• Compliance: Stay informed about email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure all email campaigns adhere to legal requirements.
• Reporting: Generate regular reports on email marketing performance and share insights and recommendations with stakeholders.
• Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
• Other duties as assigned by manager

Supervision

• N/A

RELATIONSHIPS

• Internal: Work closely with key stakeholders across marketing and creative teams.

WORK ENVIRONMENT (Select one)

• Remote : This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.

Minimum Qualifications

• 3 years of experience in email marketing, preferably in the B2B space.
• Experience in Salesforce Marketing Cloud and other marketing automation tools.
• Strong written and verbal communication skills, with an eye for detail.
• Analytical mindset and the ability to translate data into actionable recommendations.
• Knowledge of B2B marketing best practices and trends.

EDUCATION

• Bachelor's degree in Marketing, Communications, or a related field.

CERTIFICATIONS/TRAINING

• Certification in Salesforce Marketing Cloud is a plus.

LICENSES

• N/A

Preferred Qualifications

• Experience with HTML and CSS is a plus.

Physical Qualifications

• Standard required physical activities including length of time performing each activity.

Universal Pay Verbiage Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. The expected base rate for this role is between $55,000-$90,000 This role will also receive annual incentive plan bonus. Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html . Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law (for example: state minimum wage thresholds). The expected base rate for this role is between $55,000 - $90,000 EOERace/Color/Religion/Sex/SexualOrientation/Gender Identity/National Origin/Protected Veteran/Disability Status Puede ver este sitio de empleo y aplicación en español utilizando la configuración de su navegador o teléfono móvil. Haga clic a continuación para obtener más información. Microsoft Edge (https://www.usfoods.com/content/dam/usf/pdf/Policies/HR/Microsoft_Edge_Spanish_Instructions.pdf) Google Chrome Safari iPhone Androide (https://www.usfoods.com/content/dam/usf/pdf/Policies/HR/Android_Spanish_Instructions.pdf) US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. With 28,000 employees and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Ill., and generates more than $28 billion in annual revenue. Visit www.usfoods.com to learn more. US Foods may collect personal information from you in connection with the application process. US Foods complies with the California Privacy Rights Act of 2020, and its policy may be found here (https://www.usfoods.com/content/dam/usf/pdf/Policies/HR/USF_CCPA_policy.pdf) . US Foods, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by applicable law. EEO is the Law poster is available here (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) . EEO is the Law poster supplement is available here (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf) . Pay Transparency policy statement is available here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf) . US Foods is committed to working with and providing reasonable accommodation to individuals with disabilities. If reasonable accommodation is needed to participate in the interview process or to perform essential job functions, please contact our US Foods Application Accommodation Line at 855-873-2468. You will be prompted to leave a message. Please state the specifics of the assistance needed and your contact information. A member of our HR department will return your call within two business days.