Digital Marketing Manager

HLC is seeking a Digital Marketing Manager to join our team. The successful candidate will be responsible for developing and executing digital marketing campaigns for select cycling brands and retail partners. This role requires a thorough understanding of digital marketing best practices, including SEO, SEM, social media marketing, email marketing, and content marketing. In addition to developing and executing campaigns, this role will also be responsible for promoting HLC's Digital Marketing services and attracting additional clients. The ideal candidate will be a strong communicator, result-oriented individual, and while a passion for cycling is ideal it is not mandatory. Having experience sourcing and managing offshore Digital Marketing support would be considered an asset.

During a typical day you will:

• Develop, implement, and maintain digital marketing strategies that align with customers’ business objectives.
• Develop and execute email marketing campaigns, promotional emails, and automated email sequences.
• Manage paid advertising campaigns with focus on Google advertising, Social Media ads, and display advertising.
• Monitor and evaluate effectiveness of existing campaigns, adjusting as necessary to ensure optimal ROAS.
• Meet directly with B2B and B2C clients to provide regular updates and ensure expectations are met.
• Collaborate with supporting team members, including external offshore team support.
• Work with other departments, including the HLC sales force, to identify potential new Digital Marketing clients and then pitch them HLC's Digital Marketing services.

What do you need to be successful in this role?

• Excellent communication skills.
• A powerful desire to deliver success for your clients.
• Strong analytical and problem-solving skills.
• Creative thinking, and willingness to try new ideas and methods
• The ability to build trust with internal and external partners.
• Ability to travel 2-4 trips per year throughout the year
• Ability to manage and stay within a budget
• Understand website metrics and ability to communicate findings to stakeholders
• Experience with search optimization and lead generation
• Keen understanding of SEO, SEM, PPC

·       5-10 years digital marketing experience

Why HLC?

You’ll be part of our HLC family and for us, family is first, so we believe in a true work-life balance. Once you get to know us, we think you’ll agree, there is no better place to work! To help us get to know you, we would love it if you’d submit a short (under 2 minutes please) video introducing yourself to us (not required, we just love meeting new people). Of course, we want you to send your resume and samples of your work too! Please send everything to hrdept@hlc.bike. Want to learn more about us? Please visit us at www.hlc.bike