Social Media Listening Analyst_ PHARMA/ REMOTE

HAYS IT is collaborating with the main company in the pharmaceutical sector**, TOP 10 pharma**. They create Innovative medicines for people and animals, adding value through innovation for the three business areas human pharmaceuticals, animal health and biopharmaceutical contract manufacturing.

We are looking for a Social Media Listening Analyst to join their SEO and Social Media Listening squad.

Job Responsibilities:

• Execute comprehensive social media listening strategies across all Human Pharma products and support market monitoring for future launches
• Collect briefing from clients and create dashboards for monitoring specific topics
• Utilize social media listening tools (primarily Sprinklr) to monitor patient and HCP conversations across multiple platforms
• Cross-match key insights obtained in this platform with other marketing tools, like SEM Rush and other platforms and data sources
• Analyze social media data to identify trends, sentiment, and insights relevant to pharmaceutical marketing and medical affairs
• Create insightful reports and present findings to diverse stakeholders including marketing teams, medical teams, and customer insights managers
• Translate complex social media listening concepts into easy-to-understand insights with actionable recommendations
• Develop and implement AI-powered analysis projects to enhance data interpretation and reporting capabilities
• Monitor conversations in multiple languages, with English as primary focus and additional languages as needed
• Collaborate with the Social Media Listening coordinator and existing analyst to optimize project workflows
• Work closely with regulatory teams to ensure compliance in social media monitoring and reporting
• Stay up-to-date with the latest developments in social media listening, AI technologies, and pharmaceutical digital marketing trends
• Support cross-functional projects connecting social media insights with SEO, paid media, and broader marketing strategies

Requirements:

• At least 3+ years of hands-on experience in social media listening and analysis, with deep understanding of monitoring tools and methodologies
• Proficiency in social media listening platforms (Sprinklr experience highly preferred)
• Experience in pharmaceutical or healthcare social media monitoring is preferred but not mandatory
• Strong skills in data analysis, interpretation, and report creation, with ability to adapt insights to different stakeholder requirements
• Experience with AI tools and technologies for data analysis and insight generation
• Proven track record in stakeholder management and presenting complex data to diverse audiences
• Experience in digital marketing areas such as SEO, paid media, or marketing strategy is a significant plus
• Ability to work with multilingual social media content and global market insights
• Strong analytical mindset with experience in translating data into actionable business recommendations
• Experience working in the pharmaceutical industry environment and understanding of regulatory considerations

We offer:

• Long term contract with Hays.
• Flexible schedule
• Possibility of homework (1 office day per month) - Location: Barcelona. Launch included – buffet

We are looking for profiles like yours, passionate about digital marketing. If you are interested, register for the offer so we can tell you more about it!