Formflow logo

Creative Strategist Meta Ads

Formflow
Department:Marketing
Type:REMOTE
Region:Australia
Location:Australia
Experience:Mid-Senior level
Salary:$40,000 - $80,000
Skills:
CREATIVE STRATEGYMETA ADSPERFORMANCE MARKETINGCREATIVE DIRECTIONAD PERFORMANCE ANALYSIS
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Job Description

Posted on: August 3, 2025

Looking for a Creative Strategist Who Can Print Winning Ads – Up to $100/hr, 10 hrs/week 🚀 ($4,000/m USD 40 hours work)

Formflow is seeking a highly motivated, experienced Creative Strategist to join our growing performance marketing team.

We’re a fast-moving SaaS startup spending $40K+/month on Meta ads, aiming for $1M+ months. We’ve got a skilled copywriter, graphic designer, video/motion editor, and media buyer in place — now we need you to lead the creative machine from idea → launch and make sure ads are profitable, scalable, and fresh every single week.

About the Role

As Creative Strategist, you will:

  • Own the creative pipeline from ideation to handover to the media buyer.
  • Translate performance data into actionable creative briefs.
  • Ensure the team (copywriter, designer, editor) produces scroll-stopping creatives on time.
  • Identify new pockets of audience (avatars) and craft messaging/angles that speak directly to them — broad market, niche problems, emotional triggers.
  • Maintain a constant flow of 3–5 new creative concepts per week.
  • Be directly accountable for CTR, hook rate, and hit rate of winning ads.

Responsibilities

  • Lead weekly creative ideation sessions.
  • Create structured briefs for each concept — including variation plans, hooks, and formats.
  • Assign work to the correct team members in our ClickUp pipeline.
  • Track all creatives from Concept → Brief → Copy → Design → Launch → Testing.
  • Run a feedback loop based on ad performance, scaling winners and killing underperformers fast.
  • Stay ahead of creative fatigue by ensuring we have a pipeline of fresh, test-ready assets.

You Don’t Do

❌ Write full ad copy (we have a copywriter for that).

❌ Design or video edit (we have designers/editors).

❌ Launch or manage ads (we have a media buyer).

Your job is strategy, creative direction, and performance oversight — making sure the right creative gets built, on time, and wins in market.

What We Offer

💰 Up to $80/hr for the right candidate.

📅 ~10 hours/week to start.

🚀 Work with a lean, high-performance startup team.

📍 Fully remote & flexible hours (results > time spent).

If you can own the creative process, drive execution, and deliver winning ads, we want you.

Apply here →https://myformflow.io/formflow/creativestrategist

Originally posted on LinkedIn

Apply now

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