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Paid Media Manager

Digital Waffle
Department:Marketing
Type:REMOTE
Region:UK
Location:United Kingdom
Experience:Mid-Senior level
Salary:£60,000 - £60,000
Skills:
META ADSTIKTOK ADSPAID MEDIACAMPAIGN OPTIMIZATIONANALYTICS
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Job Description

Posted on: June 27, 2026

Paid Media Manager | UK (remote)

A fast-growing ecommerce-focused digital agency is hiring a Senior Paid Media Manager to lead strategy and performance across a portfolio of ambitious consumer brands.This is a highly strategic role for someone who understands how paid media drives commercial outcomes, not just platform metrics. You’ll take ownership of client performance, help shape acquisition strategy and act as a trusted advisor to brands operating in competitive markets.

Role: Senior Paid Media ManagerSalary: Up to £60,000Location: Fully remote (UK)What you’ll be doing:

  • Own paid media strategy across a portfolio of ecommerce and consumer brands
  • Manage and optimise campaigns across Meta, TikTok and other paid acquisition channels
  • Build growth strategies aligned to client commercial objectives, profitability and customer acquisition targets
  • Analyse performance data and identify opportunities to improve efficiency and scale
  • Lead client meetings, presenting recommendations and performance insights confidently
  • Collaborate with creative teams to improve campaign effectiveness and conversion performance
  • Support testing programmes across audiences, creative, landing pages and acquisition funnels
  • Stay ahead of platform changes and emerging opportunities within paid media

What you’ll need:

  • Strong experience managing paid media campaigns within ecommerce environment
  • Deep expertise across Meta Ads and TikTok Ads
  • Experience managing meaningful advertising budgets and delivering measurable commercial results
  • Strong analytical skills with the ability to connect performance metrics to business outcomes
  • Excellent communication skills and confidence presenting to clients
  • Understanding of attribution, measurement and incrementality principles
  • Agency experience or experience operating within fast-paced digital businesses preferred

Nice to have:

  • Experience working with premium, lifestyle or high-consideration consumer brands
  • Understanding of creative strategy and how creative performance impacts acquisition
  • Interest in AI tools and their application within performance marketing

This role would suit a paid media specialist who enjoys combining platform expertise with strategic thinking, and wants to play a key role in driving growth for a portfolio of high-performing brands.

Originally posted on LinkedIn

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