Sr. Manager, Ecommerce and Marketing

Company Description

CDF Consulting is a boutique advisory firm specializing in e-commerce acceleration, operational optimization, and digital growth strategies. We partner with fashion, beauty, lifestyle, and consumer brands to build scalable systems, maximize ROAS, and craft meaningful consumer connections. Our work spans operational methodologies, acquisition and retention channel marketing, and go-to-market positioning — all with a relentless focus on driving sustainable revenue growth.

Role Description

CDF Consulting is seeking a Sr. Manager, E-Commerce & Digital Marketing for a part-time, remote role. This position will be pivotal in shaping and executing growth strategies across digital channels. The Sr. Manager will oversee day-to-day e-commerce operations, develop and implement integrated marketing campaigns, optimize customer journeys, and manage cross-functional teams for our clients to deliver measurable results. The ideal candidate will bring a mix of strategic vision and hands-on execution, with a proven ability to balance creativity, analytics, and operational efficiency.

Key Responsibilities

• Lead and optimize e-commerce operations across owned and partner platforms
• Drive acquisition and retention strategies across paid media, email, SMS, SEO, and affiliate channels
• Develop data-driven digital marketing campaigns that deliver strong ROAS and customer LTV growth
• Collaborate with creative, merchandising, and operations teams to ensure seamless execution of campaigns and product launches
• Monitor performance analytics and deliver actionable insights to inform strategy
• Mentor and lead team members to ensure alignment with brand goals and KPIs

Qualifications

• 5-7+ years of experience in e-commerce and digital marketing with a track record of driving sales growth
• Strong analytical skills and the ability to translate insights into actionable strategies
• Experience managing and scaling digital channels (paid, email, organic, social, affiliate)
• Excellent leadership, communication, and collaboration skills
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required)
• Proven experience in consumer-facing industries, ideally fashion, beauty, or lifestyle